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Men’s Skincare Products Market To Generate $28 Billion by 2031

Analysts say the category is undergoing a ‘remarkable’ transformation fueled by changing societal norms, growing awareness of skincare benefits and evolving consumer preferences.

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By: Lianna Albrizio

Associate Editor

Boxer Jake Paul introduced his men's personal care brand W in June 2024.

The global men’s skincare products market is expected to generate $27.99 billion by the end of 2031, up from $17.36 billion in 2024, per a new report from ResearchAndMarkets. Analysts say the men’s skincare products market is undergoing a “remarkable” transformation fueled by changing societal norms, growing awareness of skincare benefits and evolving consumer preferences.Analysts say the global men’s skin care product market has experienced robust growth in recent years and...

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